(Arieanna Foley)
Email: arieanna@blogaholics.ca
Phone: 604-782-2417
Skype: arieanna81
Objective
Create a community of passionate users around a social software product or service
Work Experience
6/2005 - present, Director of Marketing, Qumana Software, Inc
- Branding, value proposition development, campaign-specific marketing messages
- Email marketing, market research, surveys, management of usability study
- RSS feed monitoring, blogging
- Website direction and content development
- Project manager for Qumana, Q Ads: scheduling, feature decisions, user feedback, coordination
1/2005 - present, Partner, Blogaholics Consulting
- Writer: web 2.0, social software, collaboration, professional blogging, niche topics
- Designed web properties on various blog platforms
- Business communication services: marketing strategies, blog strategies, blogging services
- Speaking, one-on-one client training, conference blogging services
- Web 2.0 technology & industry experience
- Blogs - Blogaholics, Blogging Help, Vancouver Coffee, Cooking Gadgets, She Knows Best, Baking Low Fat, Lohan Groupie, Hilary News, Swimsuits & Lingerie, Mischa News, Searching Bones, Gilmore Girls News, Qumana, Qumana 'how to', Qumana Investor, Corante's Get Real (past)
11/2005 - present, Channel Editor, b5media, llc
- Manage 33 blogs in Entertainment & Celebrities
- Find and screen bloggers
- Plan the expansion strategy
- Buffer blogger questions, prepare monthly reports, technology deployment
9/2005 - 5/2006, Marketing Specialist, Upside Wireless, Inc
- Business development
- Media buyer & coordinator
- Email marketing, web copy development, blogger
- Webmaster, customer support
2004, Market Researcher, Simon Fraser University
- International expansion, Imagis Technologies
- Competitive Landscape and Value Proposition, Supreme Graphics
2002 - 2003, Junior Account Executive, Creative Solutions, Inc.
- Creative sessions, copy writing, project proposals
- Traffic coordination
- Market research, survey execution, contest management
Skills
- Blog technology awareness: RSS, Atom, XML-RPC, Web 2.0 technologies
- HTML, CSS
- Manage or use AdWords/AdSense, Yahoo Publishing, Miva, Ad Brite, Chitika, Tribal Fusion, Pheedo, Text Link Ads, Ad Zaar, Blog Ads, and others
- SEO: website analytics, web optimization, industry tactics
- Database marketing (Access, Pivot Tables, SPSS)
- Email marketing (SendStudio)
- Photoshop, Illustrator, Dreamweaver, Contribute
Education
- BBA (Bachelor of Business Administration), Simon Fraser University (2004)
- Joint Major: Communications; Specialization: Marketing
Other Work Experience:
- 2001, Marketing Assistant, Integral Financial Solutions
- 2000, Retail, Rickson's Menswear
- 1998-2000, Tobacco Enforcement Decoy, Upper Island/Central Coast Community Health Services
- 1996-1999, Crew Trainer, McDonald's of Canada
Awards
- Marketing Award for academic achievement (2004)
- Dean’s Honor Roll in Business Administration (top 40 students of the semester, 2004)
- Golden Key National Honour Society (top 15% of business students)
Conference Participation
- BlogHer, Blogger as Autonomy (July 2006)
- International Internet Marketing Association, Blogging 101 & Advanced Blogging (November 2005)
- SFU New Media: The Future of Publishing (July 2005)
- Collaborative Technology Conference, reporter/blogger (June 2005)
- International Internet Marketing Association, Blogging for Dollars, The Shifting Sands of Power (March 2005)