Usually the Oscars will peak up movie ticket sales – most movies nominated are still in theatres, either on first run or second run. And some are transitional – neither in theatre nor DVD. Unfortunately, movies that come out early in the year often get overlooked for the buzz of movies that come out closer to Oscar nomination time.
However, in some cases, those movies have made their way to DVD all within the span of a year. And Little Miss Sunshine is one of those. Just casually jumping up the buzz about their little DVD before Oscar nomination time, I would add.
A movie that will make you think, but mostly make you laugh yourself silly, Little Miss Sunshine has been nominated for Best Picture for this year’s Academy Awards. According to one article, this could result in a huge DVD sales spike:
"Little Miss Sunshine" is one of five best picture Oscar nominees, but the only one currently available on DVD. That puts the film, which was released on DVD in December, in the enviable position of potentially realizing a significant sales boost from all the
Academy Awards buzz.
"The Oscar bump traditionally happens at the box office, but we are looking for the results at cash registers," said Steve Feldstein, senior vp corporate and marketing communications at 20th Century Fox Home Entertainment.
Accordingly, on Tuesday, the day the Oscar nominations were announced, Fox sent a note to journalists headlined "Little Best Picture," which trumpeted the fact that the comedy — about a quirky family on a quest to have their daughter win the Little Miss Sunshine beauty pageant — is the only best picture nominee already out on DVD.
Immediately after the nomination was announced, Little Miss Sunshine DVD sales went up 200%. Will be interesting to see how this continues as we get closer to the Oscars, and how, if the movie wins Best Picture, that translates into sales.
I am not sure, of the five nominations for Best Picture (Babel, The Departed, Letters from Iwo Jima, The Queen), I’d place Little Miss Sunshine as #1, but it’s a strong contender. I am a little miffed that neither of my two favorite films of the year got the nomination, though.
Tags: movies, academy awards, oscars, little miss sunshine, best picture, best feature film