Session: I’m Too Sexy for My Blog: Blog Design for Everyone
by Susannah Gardner
Overview: Blogs are, by nature, a personal expression, as well as a creative one. As well, they go a long way to meeting the initial promise of the Web: everyone can be a publisher. But while anyone can start up a blog in minutes, customizing its look and feel is still the realm of the technically savvy few. This session will take a close look what blog design really means – both for personal and business bloggers – and how it can be obtained. In this session, explore what your budget will buy you, no matter how small it may be.
Some subjects to be covered:
* What should blog design cost?
* How to tell if you’ve found a good blog designer
* Where to invest your dollars (Or, getting the most design for your dollar)
* What do you need to tell your designer to get what you want
* Blog design no-nos
* What can you do on your own
* What customization is possible within the most poplar blog software tools (without learning HTML, CSS and Photoshop)
* How hard is to switch from one blog “skin†to another
Your blog is you. And it should reflect you in content and visuals. Agreed – which is why this blog, in particular, reflects our love of Vancouver and photography, and expression (the original idea behind the post it). Problem is – blog design is not always easy, and even outright disgusting for some blog platforms. It’s all about the coding – even on Blogger.
I think, like Susie, that blog software makes it easy to post, but not design. I can personally envision a great interface for design that would make sense in the blogosphere (and the simplification of tools) – a CSS editing page that lets you change colors of text, URLS, backgrounds by showing you the colors in a palette, not code. A series of steps to determine the setting of your design – number of columns, whether or not to have a sidebar topper, placement of blocks and text. Plugins. Etc. If some of you are blogware users, it’s kind of like simplifying the component system, and adding on more design customization. Anyway, that’s my rant for what I want. Giving professional tools to everyday users in everyday understandable ways.
Update: Typepad Pro has many of these features. If I liked TypePad I’d know this – but still, that rocks.
Back to Susie. Blogs are about content, functionality and design. The balance of these depends on your preferences and your audience. To illustrate this, Susie is going to show us 10 blogs and ask us if the design works for us – to show that preferences will vary per person. Luckily, most people like Darren’s site ;) Whether it was a corporate or personal blog, the design that won everyone over was personal. Corporate sites that have a personal feel are well accepted – I think it’s a reflection of the relationship or community building we can expect in the writing when the design goes this way (at least, so far).
There are many areas of the blog just predetermined by the function of the blog. Others are open to design: from colors to quotes to backgrounds to ads to just about whatever else you can think of.
One key thing: don’t just assume design is over when you have a new template. It needs to come into your everyday writing – in how you write and whether you add bullets or pictures.
Where do you get your biggest bang for your buck in terms of design? Color! Not just pictures, but the coded color. You choose the colors then change them yourself, or get someone to do so at a very reasonable price (since it’s an easy change).
Graphics and logos go next. These are easy changes because a header is easy to get into a blog. Most templates have a predetermined header that you can just swap out. It doesn’t need to require completely writing a new template.
Tags: northern voice, northernvoice, nv2006, blog design, design, web design