We don’t regularly watch Mad Men on AMC (I like it more than Ianiv does), but I have to give them props for building buzz by creating an online app to MadMenYourself!

Aside from just how much people enjoy making themselves into tv characters (in this one, you choose a body, accessories, etc to make yourselves into a 60s Mad Men character), I’ll give AMC major props for the final process – the download screen has not just the standard wallpapers (above), but also download formats for Facebook and Twitter icons. SMART.