Sharad Haksar and agency 1pointsize took this photograph as an example of the ironic use of brands in India. I like this one because it works on so many levels – not just the boy making use of the wall, but also the fact that he has no shoes at all, let alone Nike shoes.

Sharad’s website features many more examples of these marketing-meets-life contrasts. A Coca-Cola ad next to a water pump and pitchers. Bose speakers tied to a tree.

Via neatorama Tags: brand irony, sharad haksar, india, photography, branding, marketing