Workshop: Ten types of web writing
Speakers: Lisa Stone, Lynne d. Johnson

1. Readers
   • Are you a good writer? Own it, ask for feedback, listen, perspective, learn
2. Presentation/Layout/UI
   • Navigation, headlines, icons, illustrations
   • On site, RSS
3. Word choice
   • Be specific in your wordchoice. Clarity, punctuation, voice, professionalism, buzz
   • Does a word have multiple meanings?
   • SEO
4. Conversations
   • It’s up to you
5. Headlines
   • Setting expectations of the article
   • Clarity
   • SEO
6. Attribution
   • proovide attribution and quote appropriately
   • EFF Guide
7. Link blogging
   • Link and proper excerpt w/ or w/o additional commentary
   • Can you do this exclusively? Why in the medium of a blog instead of delicious?
8. Essay blogging
   • Chris Nolan and Dana Boyd
   • Longer more formal discussions
   • Concrete structure of what happened, where it stands, and a conclusion. Well thought out and planned.
9. Question and answer
   • Who? When? Why do I care? What do they say? What is that person really like?
   • Run interviews on your blog
   • Put yourself in the mindset of the reader
   • Mommybloggers.com – 3 step Q&A: call to action (ask readers the questions to pose), interview, open-ended
10. Reviews and how-tos
    • Recipes (Simply Recipes), how to’s (Make)

The first four are more specific to the web than print writing.

Tags: blogs, blog, blogging, web writing, writing, writing tips, top 10, web 2.0, lisa stone, lynne d. johnson, blogher, blogher06