David Dederer (Presidents of the United States of America rocker) gives us a musical tribute, which Ianiv is recording and we’ll upload later.

Right now the Internet is the ‘grey market’ and we’re its biggest consumers.

In music, there are a great number of people who are ‘due’ their cut of revenue. From tours, online sales, CD sales, radio license, etc. The long and short of it all is that music has a very clear monetization model. It’s complicated, but it can be described and understood.

How do musicians move sales to the web? iTunes is incredibly profitable – the margin is high. 3% of the music market produces 50% of the PUSA revenue.

Music is only a tiny piece of online commerce. But it’s a shift in mentality for musicians. How do you shift the mindspace for musicians to adopt this sales model?

It’s easier to market to the longtail – it’s easier and cheaper to find your fan base.

How do you explain what the market is, how it works, and how tools and services can serve fans & artists? How can you encourage artists to embrace digital media as a business model?

"Go here, buy this" is not the endgame.

Myspace as a distribution model for musicians. Mass traffic and distribution of your music. Even if you’re an ‘unknown’, the longtail can still provide mass traffic and fans. People love music. Use the tools. Everybody is a store. Everybody can share music.

It’s about communities – about the experience, which is non-linear. It’s not "go to store, buy" online. It’s about linking around, hopping between spaces, and creating a community. It’s not the "store" as sales model in the online world. A store is a walled space – the Internet is not a walled garden.

Tags: gnomdedex, gnomedexcommentary, gnomedex 6.0, david dederer, music, music promotion, itunes, online music sales, web 2.0