A while ago I started getting spam from InsiderPages. No idea how. Especially since the email it was sent to is only used for blogging-related stuff.

Anyway, this is what arrived today. An example of really bad email marketing. Capitalizing on the buzz of Martha Stewart to promote Yellow Insider Pages. Completely not tailored (of course, since it’s spam) as effective and good email marketing can be (yes, it exists).

How not to do email marketing:

Martha’s Misfortune:

Not Using Insider Pages

Dear Arieanna,

“If everyone in the U.S. were to walk briskly 30 minutes a day, the incidence of many chronic diseases would be cut 30% to 40%.”

- TIME Magazine

Nice statistic, but what are you going to do about it? With Atkins filing for bankruptcy, it’s obvious that grapefruit and low carb diets are fads that fade. Our members know that it’s fitness, not just dieting that matters. Want a gym where you’re not just another body? Michelle B. of San Francisco compares her gym to Cheers:

“ This is a neighborhood friendly fitness center, where people really do know everybody’s name. A very clean facility and the atmosphere is very personable. ”

Celebrities will do anything to get their fitness fix. Case in point: Martha Stewart. Despite house arrest, Martha snuck to her yoga class, assuring three more weeks of home confinement. Perhaps Martha should have had the Yoga class come to her? Kim R. of Seattle has the perfect solution for Martha’s unique situation.

“ YogaTeam has a few options for your company and can teach an excellent yoga class anywhere from a cafeteria to a hallway to someone’s private office…They’re also available for company retreats and private tea parties at your office or home.”

Had Martha used Insider Pages , she may have been able to avoid more hard time in the slammer..er her luxurious Bedford, NY estate. Guess that anklet has been weighing her down. Take advantage of your freedom and get walking!

Thanks for making Insider Pages the best way to find local businesses!

Jen B.,

Your Neighborhood Insider

Technorati Tags: spam, email marketing, bad pr, pr, email, worst practices