According to Wikipedia, Swag, also known as Schwag, is best defined as:
A slang term for promotional items, usually given away for free. Some people suggest that it is an acronym for shit (or stuff) we all get, but this is not supported by the fact it is very often spelled schwag or shwag; more likely derived from swag in the sense of stolen or scavenged loot as above.
Here’s a picture of all the swag we got at Gnomedex:
Great bag o’ loot, that’s for sure. Don’t think we’ll need more t-shirts or hats for a while. Aside from the Yahoo shirt, they are all too big for me. I’ll be using the hot water to shrink them. To all you t-shirt swag providers out there – pleeeeease remember us girls like to promote your stuff too! Give us small shirts!
The only thing we missed was the Yahoo! flash drive. I did spend some time at their booth but apparently not enough to get that on-request piece of swag.




Highlights from Gnomedex
Gnomedex has come and gone. It was, hands down, an amazing conference (or un-conference, as it turns out). It was basically a room full of thought-leaders coming together to share ideas and look at where we are going. The…