I spoke tonight at the IIMA on how blogging is emerging as the new tool for online marketing, and, well, for business in general. I am a bit of a fanatic for the power that a blog can bring to businesses large or small, so it was a great experience for me to be able to share some of my opinions and ideas. I met some really great people and got to explore some good new frontiers with my fellow panelists and with the attendees as well.

I have to say that the commentary at the event was superior – I was very impressed with the caliber of responses and with how people responded to the usefulness of blogs. I am very excited by the number of people I saw leaving the series with aims to start their own blogs. Some wanted to communicate with customers, some to build their name, some to get that great Google juice.

So, here is how it goes. I am going to post up my presentation tonight. I will probably link to the presentations of Tris and Roland tomorrow with some insight on what they had to say. Every couple of days or so I will revisit the topics in my presentation one by one with more of what was said in my presentation verbally, as well as a ton of my notes that never made it quite as far as the actual presentation. I hope to be able to offer some useful solutions to individuals and businesses especially who want to start to blog and don’t quite know where to start.

If you have any special requests on topics, please feel free to email me or post a comment.

iimaiimabloggersiimablogging