I’m sitting in a room with about 220 other people for the first keynote of Northern Voice. Go to this entry’s page for more details.
Tim Bray – What’s in That Soup Pot?
- Blogging is like making a soup (objectives)
- People’s objectives: Reach people, boost sales, make money, learning…
- Over 1000 people blogging at Sun. They have a policy for this.
- Write what you know, people are more likely to read it
- Listen. Blogging is not just for talking to the world, it is also a good way to listen to it.
- Link often. Point your readers to what other people are writing about. People are more likely to link back to you.
- Post often. Will bring more readers.
- Correct yourself. It is easy to correct an entry if you made a mistake, this is harder to do in traditional journalism.
- Flame judiciously. Anger gives more flavour to life. If you are angry, share it with your readers.
- Spell-Chekc. Quality matters. Someone in the audience disagrees, making mistakes makes it more human.
- Look good. Does blogaholics look good?
- Balance hubris and humility. You can criticize, but also link to people who criticize you.
- Be brief. Writing can be improved by making it shorter. Audience: if you have a long post then add headers.
- Be intense. A dispassionate tone doesn’t work.
- Don’t tell secrets. Blogs are public. Assume everyone will read it.
- (The stupid laptop battery is not going to last much longer, I’ll have to find a place to plug in)
- Don’t ruin your life. You can say things you will regret.
- Tim writes a lot of entries that are not published.
- Don’t blog on command. Don’t push people to blog and if you have to be pushed to blog you probably shouldn’t.
- Sorry, I’ll have to turn this thing off, I’ll post the rest of the notes when I find a place to plug this thing in.